– World Health Organization
Our brand promise: To provide the people of Wisconsin with an unforgettable eyecare experience through high quality service, tailored optometry care, and a compassionate staff.
Our History
Our practices have been committed to delivering high quality eye care to Wisconsin for decades! With more than 100 years of combined optometric care under our belts, we’ve developed a warm and welcoming professional staff that’ll make you feel right at home.
We know your time is in short supply, so we offer a full range of optometry services for the whole family! Our services include comprehensive eye exams, designer eyewear and contact fittings, LASIK, and the newest techniques in refractive surgery.
Maintaining good eye health is an ongoing partnership. That’s why our doctors carefully and attentively talk through the results of your eye exam, discuss your options, encourage questions and listen to your eye care needs.
If you are looking to brighten and enhance your vision, come see us at any of our practices!
Our Values
Our Wisconsin values are what sets us apart:
Commitment – We understand that every patient has unique vision care needs and we are committed to providing the best eye care possible.
Partnership – Maintaining good eye health is an ongoing partnership that’s why our doctors are committed to talking with our patients and listening to their individual needs.
Quality – We know the impact that quality care, products and staff can have on our patient’s experience that’s why we strive to deliver best-in-class service.
Passion – We have a tremendous passion for helping patients take care of their most precious gift, eyesight.